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How did commercials persuade people in buying their product, especially the beauty products?

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How did commercials persuade people in buying their product, especially the beauty products?




chitral phtoos 647, 48, 59, 78 and story below
Beauty Products

Image by groundreporter
Jashan-e-Qaqlasht concluded

CHITRAL: Annual four days Qaqlasht Festival (Jashan-e-Qaqlasht), the
calendar spring festival of the people of northern Chitral was
concluded today after continuing for the last five days. The festival
has a history of about two thousand years, but was abandoned after
Chitral’s status as a separate princedom came to an end in 1969, to be
revived in 2003 through the intervention of a range of civil society
organizations including Chitral Association for Mountain Area Tourism
(CAMAT). The festival was sponsored by Sarhad Tourism Corporation
(STC). The festival consisted of sporting events and cultural music
i.e. folksongs, folkdances, music of reed instrument and that of pure
Chitrali sitar.

The objective of the festival was to protect the indigenous Kho
culture and to highlight and market it as tourism product so that
maximum national and international tourists would be attracted to the
region that could help reduce poverty by providing tourism-related job
opportunities to the locals apart from promoting cross-cultural
understanding and harmony.

To begin with, the inauguration ceremony performed by
Sikander-ul-Mulk, who is Chairman of CAMAT as well as
Jashan-e-Qaqalsht Committee, and Rehmatullah Wazir, DCO Chitral, who
opened the polo match in the afternoon. Talking to the gathering, he
reaffirmed the commitment and support of district administration in
organizing Jashan-e-Qaqlasht on regular basis in future.

The sporting activities consisted of free style polo, football, volley
ball, cricket, putt shot, bodi dik (local Cricket), and marathon race
and so on. There were seven polo teams of which Kosht clenched the
polo trophy, whereas Kosht B stood runner-up. In football contest,
Kushum secured victory out of the total twelve football teams.
Likewise, Chitral Scouts won volley ball cup and Reshun won cricket
trophy with Booni as runner-up. The cup of bodi dik went to Shahgram
with Raeen as runner-up. Shooting contest with ‘chikit’ (shooting
target with centuries old rifles), and falconry were two other
interesting sports that attracted large number of crowd and media
personnel. Similarly trophy of marathon race, participated by six
youngster teams, went to Kosht team.

All the sporting events were organized in a congenial atmosphere with
a display of high sportsmanship spirit to be witnessed by a crowd of
as large as thousands of people from all over the Chitral district as
well as tourists from other pats of the country also had reached the
scenic valley. But there were no foreign tourists participating in
the event due to continue cancellation of PIA flights from Islamabad
and Peshawar to Chitral. The sporting activities were intermittently
disturbed by rain, but it also added color and beauty to the occasion.
Full arrangements for tourists’ food and stay were made with tent
hotels serving in local cuisines.
The cultural music, folkdances and folksongs were the most interesting
phenomenon of the mega event. There was big bonfire for night music
program which the participants fully enjoyed. The music of pure
Chitral sitar was played by experts of the art. The poets came to
participate in the poetry session to be organized in the festival
venue with the lovely Booni village as a backdrop scene. They recited
beautiful poems in appreciation of natural beauty and highlighted the
topics of love and friendship with an insight of a poet. Folksongs and
folkdances were presented throughout the day with a variety of
performers from different regions. Besides it local Para gliders
enthralled the spectators and tourists by demonstration of paragliding
with a sophisticated way. President Paragliding Association Chitral
Saifullah told this scribe that Chitral is a best and suitable platue
and particularly Qaqlasht. He said that if the government supported
paragliding association it can be convert into an international
paragliding Club where Para gliders from around the world will
approach here due to feasible and peaceful environment.

The final day of the festival, during polo interval, Mohyuddin, MNA
Chitral and Ghulam Muhammad, MPA in their public address
congratulated the people for organizing the festival. They assured
their support for the festival in future. The final day somehow, was
marred by rain resulting in the postponement of prize distribution
ceremony for the next day. The function here was attended by large
number of dignitaries from different localities, who distributed
trophies and medals amongst the winner teams and individual players.
Sikander-ul-Mulk, in his address as chief guest highlighted the
importance of the festival and pledged that Jashan-e-Qaqlasht would be
organized with great pump and show by next year, where Gilgit polo
team will be invited and the event would be telecast live from
Qaqlasht.

The newly constructed access road to the festival venue, which has
been diverted through a suitable place to mitigate transporters’
troubles, is far improved one. It helped reduce the travel time and
provided safe journey.

Thus Jashan-e-Qaqlasht was concluded by inculcating the message of
love, peace and friendship from the mountainous communities of
Chitral, northern

G.H. Farooqi PO Box NO. 50 GPO Chitral Pakistan phone No.
03025989602, 0943-302295, 414418
Email: gulhamad@gmail.com

Question by azuki: How did commercials persuade people in buying their product, especially the beauty products?

Best answer:

Answer by kittykat
because the models they used are so damn pretty…and on impulse we buy them, to convince ourselves that we could look just like them… ;-)

Add your own answer in the comments!

behind the scenes
Beauty Products

Image by brandon king
A producer i worked with a while ago asked me if i could photograph some behind the scene stuff for a friend of his. it paid pretty well for a few hours of work and i was able to soak in and learn by watching bigger and better photogs. The photographer on the shoot is Michael Brandt. He is an AMAZING beauty photographer. It is funny, about 2 or 3 years ago i picked up this magazine and it had these shots he took that i loved. They were my favs for a grip. I would love for my professional career to go in that direction. ouxu i need you to get back to nyc so we can up my folio game!

The company sells hair products and the top two photos are from the first day when they cut the girl’s hair drastically added the color. The photographer was not Michael but a guy named Peter Lueders. It was a simple set up just to document the process.

The next day was shot at Chelsea Market at The Space studios. (p.s. for my columbus heads, the chelsea market makes North Market look like a farm on a dirt road…ha).

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  1. Gudsud55
    March 1st, 2011 at 21:45 | #1

    Usually in Commercials, Advertiser use charming and pretty, popular, well known, models or Actress, which make us feel that we should also make use and appear some what like that and impulsively buy the Advertised product.

    Basically all type ads. establish firstly presence of product for sale, followed by other messages.

  2. Dan
    March 1st, 2011 at 22:15 | #2

    Its basesd on the psychological term “association.” The advertisement makes a feel a certain way and by association, the product makes us feel that way (a little). See also, “classical conditioning.”

  3. Denise M
    March 1st, 2011 at 22:31 | #3

    Way, way back in the 1930s – cosmetic magnate Charles Revson said, “Women don’t but makeup. They buy hope.”

  4. www.GetTheExperts.com
    March 1st, 2011 at 23:30 | #4

    Repetition. Visual eye candy. Beautiful sound. Smile. Beleive your life will be better if you had the product. Run to the store.

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